Watch Jim Champy on
Financial Management Network

• View a short video of key ideas in Outsmart! on BusinessWeek.com
• Read a quick overview on TheStreet.com

Jim Champy revolutionized business with Reengineering the Corporation.  Now, in Outsmart! he’s doing it again.  This concise, fast-paced book shows how you can achieve breakthrough growth by consistently outsmarting your competition.  Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years.  Drawing on the strategies of some of today’s best “high velocity” companies, he identifies eight powerful ways to compete in even the roughest marketplace.  You’ll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs. 

How to reignite growth by…

• Seeing what others don’t
• Using all you know
• Changing your frame of reference
• Thinking outside the bubble, not the box
• Tapping others’ successes
• Creating order out of chaos
• Simplifying complexity
• Doing everything yourself

“In this remarkably readable and incisive book, Jim Champy provides case studies of fast growing, innovative companies who have created and implemented successful strategies that are practical, market tested and reproducible in today's global marketplace. There are a wealth of lessons to be learned and applied from the experiences detailed here-insights that can help create sustainable competitive advantages and make the difference between dramatic growth and stasis.This timely contribution to the business press can be read in a few hours, and its lessons will endure for years."
Denis Bovin, Vice Chairman, Investment Banking, Bear Sterns & Co., Inc.